strategy
Executive facilitation
Organisational purpose
Value proposition development
Frameworks for measurement and monitoring
Marketing strategy
New ventures
Lean canvas
ROI and trade offs
Market/competitor landscape analysis
Client segmentation and targeting
customer
Customer/client listening
Net promoter score and other quantitative research
Customer experience
Journey mapping
Ethnography and immersion
Empathy mapping
Relationship mapping
Persona development
Targeting
change
Future state clarification
Gap analysis
Risk identification and mitigation
Impact assessment
Stakeholder mapping
Communications strategy and plan development
Embedding strategy and plan development
Opportunity identification and horizon scanning
BRAND
Brand strategy
Brand narrative and storytelling
Customer/client value proposition
Employee value proposition
Visual identity
Voice
Brand activation